It seems that Hyun Joong is a great endorser that Hangten Korea re-signs him again as their model and will continue to be the face for the company. This is surely the outcome of a good marketing and flow of costumers buying their brand because of Hyun Joong's popularity.
cre: allkpop
Hang Ten Korea’s executive director Jung Yong Ha remarked, “Kim Hyun Joong increased the likeability of our brand by modeling for us last year. His image is one that appeals to the masses, and his stylish nature pairs well with our brand’s image.”
Kim Hyun Joong will be endorsing the brand’s Spring/Summer collection, and will continue to serve as their official model for the next year.
The concept for this season’s line is ‘casual and easy to wear’; highlighted pieces from the collection include light cardigans and comfortable plaid shirts.
Source & Image : MediaInNews, HK via Nate
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