Kim Soo Hyun‘s casting in The Moon that Embraces the Sun and Dream High led him to a series of endorsements for leading brands. He was the face of 17 products simultaneously, setting a new record in Korea for an entertainer with the highest number of advertising deals at the same time. Dubbed as the CF King since 2011, it was not much of a surprise when he won the “Model of the Year” award at this year’s TVCF Awards. The event recognizes the best TV commercials for the year.
His CFs have varied from clothing, to cameras, to electronics. He has done almost everything, including fabric softener for Pigeon, suits for Zio Zia, outdoor apparel for Cheil Industries, cosmetics for LG, ice cream for Natuur, beverages for Yakult, laptops for Samsung, cameras for Canon, Pizza for Dominos, beer for Cass and much more.
He’s even beat the likes of Lee Min Ho and figure skater Kim Yu Na for CF offers, so you know he is a pretty big deal to advertising agents who value his appeal to all demographics.