On February 22nd, store opening ceremony of 'Dior at My Boon' was held at My Boon located in Cheongdam-dong, Seoul.
The pop-up store project will be held for ten days, and new fascinating products of Dior will be presented, celebrating the debut of Dior's new artistic director, Raf Simons.
On the other hand, Dior Pop Up project will also be held at Collete in Paris, Corso Como in Milan, Jeffrey in New York, and Maxfield in Los Angeles.
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