Kim Joo Won trying to get his mind off of Gil Ra Im…… while Gil Ra Im reads “Alice in Wonderland” to find out what’s going through Kim Joo Won’s mind. How cute!]
This is a continuing result of what the news refer to as the “Hyun Bin effect”: In 2005, another book, Michael Ende’s “Momo”, hit bestseller lists in Korea after Hyun Bin was shown reading it in “My Name is Kim Sam Soon”. This book ended up selling more than a million copies in Korea. Looks like Hyun Bin is an excellent method for encouraging reading!
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